USA TODAY

USA TODAY

mobile, UI/UX, research, animated prototype

A redesign of the mobile app targeted toward a growing millenial audience. Because millenials will no longer engage with traditional, long-form news, our objective is to engage the audience with our new project goals.

MainFeed-mobile

CLIENT

Class Project + USA TODAY

Class Project + USA TODAY

DURATION

10 Weeks

Goals

Engage the target audience with an updated directed layout, customizable sharing, and a new rewarding experience that not only keeps them in app but encourages frequent visiting.

usatoday-goals

01 - FEATURES

Your Brief

A personalized brief of 8-10 articles to quickly update the user on relevant news that scrolls right into the remainder of the Life section without change in environment to keep them engaged.

A personalized brief of 8-10 articles to quickly update the user on relevant news that scrolls right into the remainder of the Life section without change in environment to keep them engaged.

BriefSide_menu2
Movies

02 - FEATURES

Categories

Each category-specific page will have the most relevant media as a side-scroll across the top for easy access and instant gratification upon arrival. The most sought after content will always be at the top. In the case of movies it will have trailers, people would have galleries, music would have albums, etc.

03 - FEATURES

Share/Highlight

Once in the article the user has the option to share the article normally or do so by highlighting the relevant portion of text to share. This empowers the user by allowing more customization and control over their shared content. 

Note: All shared content will be branded as USA TODAY for advertising and establishing a reputation among the new audience.

Article_Highlight+Pic_share
Social_Feed

04 - FEATURES

Social Feed

An additonal feed which curates social media posts related to articles in USA TODAY. This shows USA TODAY is up to date with the most current content and encourages users to stay in the app by bringing social media to them. Provides discoverability through another entry point.

Process

usatoday-process

User Research

User Research

We conducted an informal survey among 22-35 year olds to gauge the current engagement with news as well as the amount of traffic through social media.

78.6%

share news through social media

The millenial generation is known as 'content creators' and like to share what they have created or seen on social media. The app should provide customizable share tools to support this.

46.4%

receive their news through social media

Twitter's categorization on the App Store has changed from 'Social Media' to 'News'. 9 in 10 Twitter users reported that one reason they use Twitter is to consume news and of those users, about 3/4 use it daily.

42.9%

only check their news once a day

In order to get more engagement from millenials, the app should understand research conducted on millenials up to this point and create content and structure designed to keep the user in app while also being a convenient place to get the news if only once a day.

userFlow

Sketches

 

Final Designs

Onboarding-04
SideMenu
Copy-of-Article-mobile
MainFeed-mobile
Movies
later-part-of-art-13
InOtherNews
Social
Article_highlight

Reflection

This project was invaluable to me as it allowed me to grow quickly as a designer. I was able to overcome many obstacles, change my perspective on the project and gain a deeper understanding of user experience, and learn to work with a partner on a project which I had never taken on before. 

I aspire to collaborate with a versatile and diverse team on projects that are inclusive, comprehensive, and valuable.

apskenig@gmail.com